Your Small Business Start-Up Companion | p. 1 |
As Conditions Change, the Elements of Success Are the Same | p. 1 |
Systems Facilitate Success | p. 2 |
Why This Book Is a Must for Start-Ups | p. 3 |
Take the Leap | p. 4 |
1 Choosing a Legal Structure | p. 9 |
Sole Proprietorships | p. 11 |
Partnerships | p. 15 |
Limited Liability Companies (LLCs) | p. 23 |
Corporations | p. 28 |
Benefit Corporations, L3Cs, and Emerging Business Structures for Socially Conscious, Mission-Driven Businesses | p. 34 |
Choosing the Best Structure for Your Business | p. 36 |
2 Picking a Winning Business Name | p. 39 |
An Overview of Trademark Law | p. 41 |
Trademark Issues Online | p. 53 |
Name Searches | p. 57 |
Choosing a Domain Name | p. 63 |
Trademark Registration | p. 65 |
Winning Names for Your Business, Products, and Services | p. 66 |
3 Choosing a Business Location | p. 71 |
Picking the Right Spot | p. 72 |
Complying With Zoning Laws | p. 77 |
Commercial Leases | p. 83 |
4 Drafting an Effective Business Plan | p. 87 |
Different Purposes Require Different Plans | p. 89 |
Describing Your Business and Yourself | p. 90 |
Making Financial Projections | p. 97 |
Break-Even Analysis | p. 101 |
Profit/Loss Forecast | p. 113 |
Start-Up Cost Estimate | p. 117 |
Cash Flow Projection | p. 118 |
Putting It All Together | p. 124 |
5 Raising Start-Up Money | p. 125 |
Realities of Funding a Start-Up | p. 126 |
Debt Versus Equity Financing | p. 128 |
Business Loans | p. 129 |
Equity Investments | p. 132 |
What Lenders and Investors Look For | p. 134 |
Alternatives to Institutional Funders | p. 135 |
6 Pricing, Bidding, and Billing Projects | p. 139 |
Pricing and Billing for Service Businesses | p. 140 |
Bidding and Creating Proposals | p. 147 |
Pricing for Businesses Selling Products | p. 151 |
7 Federal, State, and Local Start-Up Requirements | p. 155 |
Step 1 File Organizational Documents With Your State (Corporations, LLCs, and Limited Partnerships Only) | p. 158 |
Step 2 Obtain a Federal Employer Identification Number (FEIN) | p. 160 |
Step 3 Register Your Fictitious Business Name (FBN) | p. 164 |
Step 4 Obtain a Local Tax Registration Certificate | p. 169 |
Step 5 Obtain a State Seller's Permit | p. 171 |
Step 6 Obtain Specialized Licenses or Permits | p. 172 |
8 Risk Management | p. 177 |
Who Might Sue or Be Sued | p. 179 |
Risk Management Strategies | p. 188 |
Insurance and Warranties | p. 195 |
9 Paying Your Taxes | p. 205 |
Tax Basics | p. 207 |
Income Taxes for Sole Proprietors | p. 215 |
Income Taxes for Partnerships | p. 219 |
Income Taxes for LLCs | p. 222 |
Estimating and Paying Your Taxes Quarterly | p. 225 |
City and County Taxes | p. 229 |
Sales Taxes | p. 231 |
10 Laws, Taxes, and Other Issues for Home Businesses | p. 239 |
Home Business Zoning Restrictions | p. 241 |
The Home Business Tax Deduction | p. 244 |
Risks and Insurance | p. 252 |
11 Entering Into Contracts and Agreements | p. 257 |
Contract Basics | p. 258 |
Using Standard Contracts | p. 264 |
How to Draft a Contract | p. 266 |
Reading and Revising a Contract | p. 273 |
Electronic Contracts | p. 274 |
12 Bookkeeping, Accounting, and Financial Management | p. 281 |
Accounting Basics | p. 284 |
Cash Versus Accrual Accounting | p. 288 |
Step 1 Keeping and Organizing Receipts | p. 291 |
Step 2 Entering Receipts Into Bookkeeping Software | p. 294 |
Step 3 Generating Financial Reports | p. 299 |
Using Technology to Manage Money, Inventory, and Projects | p. 309 |
13 Small Business Marketing 101 | p. 319 |
Defining Your Market | p. 321 |
Learning About Your Market: Market Research | p. 328 |
Cost-Effective Marketing Tools | p. 333 |
14 E-Business: Selling and Marketing Online | p. 345 |
Defining Your Strategy and Goals | p. 348 |
A Website: Your Online Base Camp | p. 351 |
Online Outreach Methods | p. 353 |
E-Commerce: What's Involved? | p. 362 |
Website Builder Services and Affiliate Stores: Do or Don't? | p. 363 |
Planning a Website Project | p. 365 |
Choosing and Working With a Web Developer | p. 372 |
The Website Development Process | p. 376 |
Driving Traffic to Your Site | p. 382 |
Domain Names and Hosting | p. 386 |
Intellectual Property: Who Owns Your Website? | p. 389 |
15 Planning for Changes in Ownership | p. 397 |
When You Need a Written Buy-Sell Agreement | p. 399 |
Buy-Sell Agreement Basics | p. 402 |
Limiting Ownership Transfers | p. 402 |
Forcing Buyouts | p. 403 |
Establishing the Price for Sales: How to Value the Business | p. 406 |
Implementing Buy-Sell Provisions | p. 408 |
Sample Buy-Sell Provisions | p. 409 |
16 Building Your Business and Hiring Workers | p. 421 |
Employees Versus Independent Contractors | p. 422 |
Special Hurdles for Employers | p. 426 |
Hiring and Managing Staff | p. 428 |
17 Getting Legal and Other Professional Help | p. 433 |
Working With Lawyers | p. 434 |
Working With Accountants and Other Financial Professionals | p. 439 |
Internet Legal Research | p. 441 |
Appendixes |
A Small Business Resources and State-by-State Contact Information | p. 445 |
Small Business Start-Up Information | p. 447 |
State Tax Agencies | p. 449 |
State Sales Tax or Seller's Permit Agencies | p. 452 |
LLC Offices | p. 455 |
State Unemployment Compensation Agencies | p. 458 |
B How to Use the Downloadable Forms on the Nolo Website | p. 461 |
Editing RTFs | p. 462 |
List of Forms Available on the Nolo Website | p. 463 |
Index | p. 465 |