Start your own business : the only startup book you'll ever need

Taking the plunge: Get ready to be an entrepreneur -- Good idea!: How to get an idea for your business -- Good timing: Should you launch your business part or full time? -- Build it or buy it?: Starting a business vs. buying one -- Choose your target: Defining your market -- If you build it, will they come?: Conducting market research -- The name game: Naming your business -- Make it legal: Choosing a business structure -- Plan of attack: Creating a winning business plan -- Call in the pros: Hiring a lawyer and an accountant -- All in the family: Financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained: How to find and attract investors -- Looking for loans: The ins and outs of debt financing -- Fed funds: How to get government loans -- What's your deal?: Negotiating successfully / Cliff Ennico -- Site seeking: Choosing a location for your business -- Looking good: Creating a professional image -- Stock answers: The lowdown on inventory -- It's in the mail: Setting up mailing systems -- Charging ahead: Offering your customers credit -- Cover your assets: Getting business insurance -- Staff smarts: Hiring employees -- Perk up: Setting employee policies and benefits -- Buyer's guide: Business equipment basics -- Business 24/7: Using technology to boost your productivity -- Net works: Building your company website -- Keep in touch: Using technology to stay connected -- Brand aid: Building a brand -- Marketing genius: Advertising and marketing your business -- Talking points: How to promote your business -- Sell it!: Effective selling techniques -- Now serving: Offering superior customer service -- Net sales: Online advertising and marketing -- Social studies: Social media marketing -- Can you relate?: Social media networking -- Keeping score: The basics of bookkeeping / J. Tol Broome Jr. -- Making a statement: How to create financial statements / J. Tol Broome Jr. -- On the money: Effectively managing your finances / J. Tol Broome Jr. -- Pay day: How to pay yourself -- Tax talk: What you need to know about your taxes / Joan Szabo -- Appendix: Business and government resources.